Her Story: Marie-Charlotte Piro, CEO of Olio Piro

By TheWMarketplace


For years, Marie-Charlotte Piro’s brother asked her to take a greater role in the family business and to lead the worldwide distribution of its international award-winning Tuscan olive oil. Finally, she said yes in 2019 and founded the distribution company Olio Piro LLC, where she is CEO and leads sales and marketing efforts.

Marie-Charlotte and Olio Piro have weathered the challenges of the pandemic and are so excited to bring their ultra-premium extra virgin olive oils to the U.S. market – and to the WMarketplace in particular. She wants everyone to know that Olio Piro makes food more delicious, and we are thrilled to share Her Story.

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Launched in 2020, TheWMarketplace is a nationwide e-commerce marketplace for women-owned businesses to sell their products and professional and personal services. Offering favorable terms to its sellers, it also is a supportive community of women entrepreneurs that have access to learning opportunities through the trademarked HER-Commerce™ programs. With over 500 women-owned businesses selling 4000+ products and services ranging from home goods to coaching, in over 35 states, TheWMarketplace empowers shoppers with a new way to find the communities they want to support, including Black-woman owned, Latina-owned, AAPI-owned, Veteran woman-owned, and more. The Her Story Q&A is one benefit TheWMarketplace provides to sellers.

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