This summer marked an exciting international milestone for Olio Piro: our official debut in Japan with an exclusive pop-up at Isetan Shinjuku in Tokyo—one of the world's most prestigious and stylish department stores.
The response from Japanese consumers exceeded all expectations, with the pop-up selling out completely. The event offered an incredible first glimpse into how discerning Japanese customers respond to Olio Piro and our underlying philosophy of uncompromising quality, craftsmanship, and exceptional taste.
A Natural Home for Premium Tuscan Craftsmanship
Isetan Shinjuku was the ideal destination to introduce Olio Piro to Japan. Renowned globally for its meticulously curated selection of fashion, food, and luxury goods, Isetan attracts a clientele with a profound appreciation for provenance, authenticity, and design.
We were thrilled to see that same appreciation extend to both Olio Piro Extra Virgin Olive Oil and our partners at Bonini Balsamic of Modena.
Key takeaways from our Tokyo launch included:
- Sold-Out Success: High demand across all product lines throughout the pop-up duration.
- Format Popularity: The 250 ml Piro bottle emerged as the most sought-after size. Japanese customers favored smaller, beautifully designed formats that are easy to carry home, gift to others, and integrate into daily meals.
Shared Values: Respecting Tradition and Precision
For Olio Piro, expanding into Japan is about far more than simply opening a new market. Japan possesses a world-renowned culture of craftsmanship, valuing products created with precision, transparency, and reverence for tradition. These core principles are deeply connected to how we produce Olio Piro on the slopes of Monte Amiata in Tuscany and how Bonini crafts balsamic vinegar in Modena.
Selling out at Isetan Shinjuku is an extraordinary way to begin this new chapter in Asia.
Piro has officially arrived in Japan, and this is only the beginning. We look forward to continuing to introduce Olio Piro and Bonini to Japanese food lovers through carefully selected retail partners, Michelin-starred restaurants, and special culinary experiences.
