This holiday season, Piro was proud to be featured at the Thuma x Esquire Holiday Market - a curated gifting pop-up hosted inside Thuma SoHo in the heart of New York City.
Designed as a refined destination for seasonal shopping, the market brought together a thoughtful edit of essentials for design lovers, self-care enthusiasts, and high-end homebodies - all set within Thuma’s signature minimalist space at 99 Wooster Street, SoHo.
The Thuma SoHo Experience: Minimalist Design, Maximum Intent
There’s a reason Thuma’s SoHo showroom feels different: the space is calm, architectural, and deeply considered - where form and function are treated as equally important. That design-first mindset carried through the entire Thuma x Esquire edit.
For shoppers, it wasn’t just a holiday market - it was a guided experience of elevated essentials, curated with quality over excess.
Why Piro Belonged in the Thuma x Esquire Holiday Edit
Piro is crafted in Tuscany with uncompromising standards, and it was genuinely rewarding to see people discover it in a gifting context - whether they were shopping for:
- a host gift that feels personal and polished
- a refined pantry staple for someone who loves the everyday ritual
- a luxury everyday essential that’s useful, not flashy
The response reminded us of something we believe deeply: the best gifts are often the ones that feel quietly exceptional - beautiful, practical, and meant to be used.
A Beautiful Setting for Thoughtful Gifting
Seeing Piro in Thuma’s space was especially meaningful because the environment mirrored what Piro stands for: intentionality, craftsmanship, and restraint. The market felt elevated yet welcoming - exactly the kind of setting where shoppers slow down, ask questions, and choose gifts with care.
Thank You, SoHo (and the Teams Behind It)
Now that the Thuma x Esquire Holiday Market has wrapped, we want to say thank you - especially to the teams at Thuma and Esquire, and to everyone who stopped by during the run of the pop-up.
SoHo in December was the perfect backdrop, and we’ll be carrying the warmth of this holiday moment well beyond the season.
Where to Find Piro Next
If you discovered Piro at Thuma SoHo - or missed the market and want to shop the product - explore Piro online and find the right option for gifting or everyday use.
Shop Piro
Explore Gift Ideas
FAQ
1. Where was the Thuma x Esquire Holiday Market held?
At Thuma SoHo, located at 99 Wooster Street in SoHo, New York City.
2. What was featured at the Thuma x Esquire Holiday Market?
A curated edit of elevated essentials designed for gifting, including Piro.
3. Is Piro available online after the pop-up?
Yes, Piro is available online.
