Piro Featured in Forbes: Traveling the World Through Olive Oil

Piro Featured in Forbes: Traveling the World Through Olive Oil

Piro Extra Virgin Olive Oil has been featured in Forbes as part of a global tasting journey exploring exceptional olive oils from around the world. In the article “Five Bottles, Five Countries: Traveling the World Through Olive Oil” by Shivani Vora, Piro represents Italy among a curated selection of producers chosen for their ability to express origin, craftsmanship, and cultural identity through olive oil.

This recognition places Piro alongside leading international oils and reinforces its role as a benchmark for Tuscan extra virgin olive oil on the global stage.

A Forbes Journey Through Taste, Terroir, and Travel

The Forbes article invites readers to experience olive oil as a form of travel—where each bottle serves as a sensory gateway to its country of origin. Rather than focusing solely on culinary technique, the piece highlights how great olive oil captures landscape, climate, and tradition.

Piro’s inclusion reflects Tuscany’s distinctive voice in this global conversation: an oil shaped by early harvests, meticulous production, and a commitment to preserving freshness and intensity from grove to bottle.

Why Piro Was Selected

Piro was featured for more than its flavor. The article recognizes oils that tell a story—those that convey place with clarity and intention. Piro’s profile reflects the balance and energy of its Tuscan origins, offering structure, vibrancy, and depth that resonate with both chefs and discerning home cooks.

In the context of the Forbes selection, Piro stands as a reminder that olive oil, when produced with rigor and purpose, can be as expressive as wine—capable of transporting the taster to its source.

Tuscany in a Bottle

Piro’s character is rooted in its terroir. From the rolling hills of Tuscany to the careful timing of the harvest, every decision shapes the final expression. The result is an extra virgin olive oil that feels alive on the palate—fresh, layered, and precise—while remaining deeply connected to tradition.

This sense of place is what makes Piro a natural fit for an article centered on travel through taste. It is not an olive oil designed to fade into the background, but one that anchors a dish and elevates the experience.

What This Feature Means for Piro

Being highlighted in Forbes reinforces Piro’s position as a premium, internationally recognized extra virgin olive oil. It affirms the brand’s focus on quality, provenance, and restraint—values that resonate with a global audience seeking authenticity and excellence.

More importantly, the feature places Piro within a broader cultural narrative: olive oil as a bridge between food, travel, and heritage. It underscores that the most compelling oils are not only well-made, but deeply rooted in where they come from.

Discover Piro

Piro is crafted in Tuscany and produced in limited quantities, with each harvest expressing the year’s best olives and conditions. The Forbes feature celebrates this philosophy—one that treats olive oil not as a commodity, but as an experience worth savoring.

For those who value origin, craftsmanship, and flavor with meaning, Piro offers a taste of Tuscany that travels far beyond the table.

Read the article

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