What is Erewhon? Inside California’s Iconic Wellness Market
Erewhon isn’t just a grocery store. It’s a Los Angeles landmark and cultural phenomenon — a place where wellness meets style and community. Known for its celebrity smoothies, curated shelves, and cult following, Erewhon has redefined what healthy luxury looks like. From Venice to Beverly Hills, and now Manhattan Beach, it’s where clean ingredients and modern living come together.
Piro at Erewhon: Not New, Just Essential
Among the adaptogens, tonics, and trending collaborations, one product quietly holds its place — Olio Piro Extra Virgin Olive Oil. It’s not new to Erewhon, and that’s the point. Piro has earned its space on those shelves because of its unmatched quality, authenticity, and integrity.
Crafted from early-harvest olives hand-picked unripe and pressed within hours, Piro captures freshness and vitality at their peak. The process, developed with Italy’s National Research Council, ensures transparency and purity — every bottle bears a handwritten harvest date and lot number.
Piro is also one of the most high-antioxidant olive oils available, with over 750 mg of polyphenols per kilogram and around 4 mg of vitamin E per serving. These natural compounds support heart health, reduce inflammation, and promote longevity — all while delivering an extraordinary taste experience that chefs and wellness experts alike admire.
Flavor That Belongs at Erewhon
The flavor is distinctly Tuscan — vibrant green almond, fresh herbs, and artichoke with a peppery finish that lingers. It’s bold but balanced, enhancing food without overwhelming it. Whether drizzled on vegetables, grains, or fish, Piro transforms simple dishes into something memorable.
A Shared Commitment to Wellness: Piro at Erewhon Manhattan Beach
On Saturday, September 27, 2025, Piro joined Erewhon’s Wellness Day to celebrate the grand opening of the new Manhattan Beach location. The event brought together innovative wellness brands and like-minded creators for an afternoon of connection, music, and discovery. Guests explored product samples, Erewhon light bites, giveaways, and lifestyle activations — all part of Erewhon’s growing Lifestyle Collective.
At the event, Piro served health shots of Extra Virgin Olive Oil — a simple, powerful way to experience antioxidants in their purest form. It was a highlight of the day: a bold, golden reminder that wellness can start with something as elemental as a spoonful of great olive oil.
Piro’s presence at Erewhon Manhattan Beach reflected a shared commitment to quality, health, and authenticity. Partnering with Erewhon means aligning with a community that values the same standards — nutrition, transparency, and holistic living.
Why It Fits
Erewhon may be known for its $19 smoothies and limited-edition collabs, but the real story lies in timeless essentials. Piro isn’t chasing trends; it defines them. As more shoppers seek the best olive oil at Erewhon, Piro stands quietly among the store’s most enduring products — not new, just right where it belongs.
